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Google cancels Print Ads

January 22, 2009 by Veronica Villafañe

Google’s advertising success gave newspapers hope when they started offering a service to sell ads. But after 2 years, the internet giant has decided to cancel their Print Ads program, which let advertisers buy ads in more than 800 participating U.S. newspapers.

The WSJ reports Google pulled the plug, because the program wasn’t as effective as it had hoped and the company needed to focus on “more promising products.” Google has never disclosed how much revenue it generated through the service. They will stop offering ads under the Print Ads program on Feb. 28.

Filed Under: People

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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