Google’s advertising success gave newspapers hope when they started offering a service to sell ads. But after 2 years, the internet giant has decided to cancel their Print Ads program, which let advertisers buy ads in more than 800 participating U.S. newspapers.
The WSJ reports Google pulled the plug, because the program wasn’t as effective as it had hoped and the company needed to focus on “more promising products.” Google has never disclosed how much revenue it generated through the service. They will stop offering ads under the Print Ads program on Feb. 28.