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Estrella TV launch date set

March 24, 2009 by Veronica Villafañe

Talk about some effective heavy duty promotion. Estrella TV, which now has a July 1 launch date, has landed some primo coverage in the past month and a half.

First, they announced expansion plans. Then, the company’s EVP, Lenard Liberman, scored a Q&A on Multichannel News. And just a few weeks later, another profile on TVNewsday. But wait, there’s more! Today they landed a spot on Media Life magazine, in which the reporter assures readers Estrella TV is the new “force” in town, becoming a major challenger to Univision and Telemundo in the midst of the economic downturn. And how will they possibly do this?

“It will presumably offer rock-bottom prices to media buyers looking for deals, making it an attractive third option after Univision and Telemundo.”

Filed Under: TV & Radio

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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