Talk about some effective heavy duty promotion. Estrella TV, which now has a July 1 launch date, has landed some primo coverage in the past month and a half.
First, they announced expansion plans. Then, the company’s EVP, Lenard Liberman, scored a Q&A on Multichannel News. And just a few weeks later, another profile on TVNewsday. But wait, there’s more! Today they landed a spot on Media Life magazine, in which the reporter assures readers Estrella TV is the new “force” in town, becoming a major challenger to Univision and Telemundo in the midst of the economic downturn. And how will they possibly do this?
“It will presumably offer rock-bottom prices to media buyers looking for deals, making it an attractive third option after Univision and Telemundo.”