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L.A. radio station switches to Spanish

April 15, 2009 by Veronica Villafañe

As of 12:01 today, 93.9 FM in Los Angeles has switched to a Spanish format. The announcement of the switch was made last week, but there was no information with regards to the new programming.

I spoke to the station’s new general manager, Barret Alley, who tells me the station will air Spanish pop and ballads. The first 2 weeks will be all music, with few commercials. Local DJs have been hired, but will hit the airwaves gradually. He did not want to release any names at this point, but assures me the on-air talent is “new,” so don’t expect any big or well-known names.

Mexico’s Grupo Radio Centro is taking over operations from Emmis Communications. However, the GM assures me all the programming will be done in the United States. GRC previously owned Cadena Radio Centro, a Spanish-language network serving 74 affiliates in the U.S. with 24-hour news and music programing. Heftel Broadcasting bought the network in 1995. KMVN GM Barret Alley is the former president of Cadena Radio Centro.

Filed Under: TV & Radio

Reader Interactions

Comments

  1. vishal says

    August 11, 2010 at 5:20 AM

    Its a good news for the internet radio listeners, now you can listen your favourite internet radio through this web site, we provide unlimited music 24/7, so go a head click here to rock…..

    Enjoy your music,

    Thank you.

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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