It looks like celebrity blogger Perez Hilton will be launching a new, “more advertiser-friendly” site in the next few months.
The buzz has spread online. According to Mediapost, at a OMMA Publishing conference this week, Henry Copeland, founder and CEO of BlogAds.com, which handles the operations and ad sales for the popular PerezHilton.com site, spilled the beans. He said the new venture would have longer-form content and “appeal more to mainstream advertisers who might not be as comfortable with the sensational, salacious coverage that characterizes PerezHilton.com.” However, the product would continue to appeal to the same core audience of his current site.
But wait… there’s more. The scandalous blogger has 6-figure deals in the works to do sponsored Twittering for 3 advertisers.