Spanish-language media has not only expanded its news coverage of the aftermath of the Haiti earthquake, but joined in the effort to raise emergency funds for the impoverished country.
Univision network sent two news crews, which include weekend anchor Enrique Teuteló and reporter Ricardo Arrámbari. They have also set up a toll-free number with the American Red Cross to support the relief efforts for the victims.
Telemundo launched “Juntos por Haiti,” a multi-platform campaign to promote relief efforts. They have also teamed up with the American Red Cross and set up another toll-free number.
SBS radio today is doing its own fundraising – holding a 12-hour radiothon, promoted by sister station Mega TV.
Local Univision and Telemundo stations around the country are also participating, promoting their network’s fundraising efforts and providing expanded coverage of the disaster.