“Las Aparicio,” a 120 episode novela, will launch on Telemundo.com on a new customized HD broadband player developed by MSN. The novela will feature English and Portuguese subtitles, in an effort to better reach the close to 28 million Hispanics online in the U.S.
According to Peter Blacker, Telemundo’s EVP, Digital Media and Emerging Businesses, “almost half of U.S. Hispanics online watch entire episodes of TV shows online versus only 28% of the general market.”
The digital novela will be available to viewers through two distribution channels – one that is ad-supported, the other via Pay-per-view.