Univision’s digital division has begun a launch of 72 new online, mobile TV and radio sites in 20 top Hispanic markets nationwide. The initiative, with the objective to maximize engagement and traffic in all of the network’s digital platforms, will continue through the end of the year. In addition to more video and photo offerings, and easier navigation of the sites, there’s more emphasis on the branding of local stations, incuding unique URLs.
New online and mobile sites have already launched in Los Angeles, New York and Miami.