A spokeswoman told Richard Prince’s Journal-isms “the decision was mutually agreed upon” and that next week will be Mimi’s last.
Since the former editor of Vibe and Latina magazines was hired, BET.com lost half its unique visitors and by September slipped to third place among internet sites catering to African-Americans.
Prior to joining BET.com, Mimi spent 2 years at the helm of Latina magazine.