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Telemundo scores big with Reina debut

March 2, 2011 by Veronica Villafañe

La Reina del Sur - Telemundo The debut of “La Reina del Sur,” was a ratings success for Telemundo. It was the #1 show in the 10 pm time slot among Spanish-language stations in New York, Miami, Houston and Las Vegas. It was #1 across all stations regardless of language in New York, Miami and Houston, and came in # 3 in Los Angeles, according to Nielsen.

“Reina” delivered on average 1,534,000 adults 18-49 and 2.4 million total viewers on its debut Monday night. It broke Telemundo records, making it the most-watched novela premiere in its history.

The novela, based on Arturo Pérez Reverte’s best-selling novel, starring Kate del Castillo, was also a hit on Telemundo’s mobile and digital platforms. “Reina’s” website on Telemundo.com generated over 80,000 unique visitors and 150,000 video streams.

Filed Under: Entertainment, TV & Radio

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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