Telemundo scores big with Reina debut

The debut of “La Reina del Sur,” was a ratings success for Telemundo. It was the #1 show in the 10 pm time slot among Spanish-language stations in New York, Miami, Houston and Las Vegas. It was #1 across all stations regardless of language in New York, Miami and Houston, and came in # 3 in Los Angeles, according to Nielsen.

“Reina” delivered on average 1,534,000 adults 18-49 and 2.4 million total viewers on its debut Monday night. It broke Telemundo records, making it the most-watched novela premiere in its history.

The novela, based on Arturo Pérez Reverte’s best-selling novel, starring Kate del Castillo, was also a hit on Telemundo’s mobile and digital platforms. “Reina’s” website on Telemundo.com generated over 80,000 unique visitors and 150,000 video streams.