The event is marketed as an “in-depth professional development and networking” opportunity event for “marketers, bloggers, non-profits and marketing agencies focused on Hispanic public relations and social media.”
Mostly corporate driven, last year’s event drew almost 300 attendees in Dallas. 2011 pre-registration numbers are exceeding 400 and more are expected to sign up on site. This year is the first time bloggers are brought in to the mix. By the looks of the crowd this morning, mostly Latinas are participating in the blogger bootcamp set up for the first day of the conference.
Founder and Hispanicize CEO Manny Ruiz says the event is the “first national conference for Latinos in social media that brings in the movers and shakers in social media.”
Given the 2010 census numbers that show that more than half the Hispanic population is young and likely to be social media-driven, Manny says “social media will continue to have a significant impact on all media platforms” and will continue to change the way consumers are targeted and media is consumed.