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NBCU launches Hispanic marketing initiative

April 6, 2011 by Veronica Villafañe

NBC Universal today announced the creation of “Hispanics at NBC” – a sales marketing division geared to help marketers and advertisers connect with U.S. Hispanics across all of NBC’s platforms, including Telemundo and mun2.

According to Portada, about a dozen new people are expected to work in the new division. The announcement was made at a Women at NBC Power of the Purse breakfast in NYC.

Why the push? Lauren Zalaznick, Chairman of NBCU Entertainment & Digital Networks and Integrated Media, and the person in charge of overseeing Telemundo, pointed out during the event that Hispanics represent 16% of the U.S. population, but only 4% of the total advertising market, and that Hispanic buying power is expected to rise from $1 trillion in 2010 to $1.5 trillion in 2015.

Just yesterday, Fox formally announced the launch of Fox Hispanic Media Group.

Filed Under: TV & Radio Tagged With: Hispanic marketing initiative, NBCU

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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