NBC Universal today announced the creation of “Hispanics at NBC” – a sales marketing division geared to help marketers and advertisers connect with U.S. Hispanics across all of NBC’s platforms, including Telemundo and mun2.
According to Portada, about a dozen new people are expected to work in the new division. The announcement was made at a Women at NBC Power of the Purse breakfast in NYC.
Why the push? Lauren Zalaznick, Chairman of NBCU Entertainment & Digital Networks and Integrated Media, and the person in charge of overseeing Telemundo, pointed out during the event that Hispanics represent 16% of the U.S. population, but only 4% of the total advertising market, and that Hispanic buying power is expected to rise from $1 trillion in 2010 to $1.5 trillion in 2015.
Just yesterday, Fox formally announced the launch of Fox Hispanic Media Group.