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KEYT relaunches Spanish simulcast

Anchor reads 15 second VO announcing Spanish simulcast.

KEYT3, the ABC affiliate in Santa Barbara, yesterday announced on the air that it will start broadcasting its evening newscasts with a Spanish language simulcast after January 1, 2012.

With Entravision’s KPMR newscast going dark on Dec. 30,the station’s General Manager, Michael Granados stated on keyt.com: “Those viewers would have no other place to turn for their television news. It seems only fitting that KEYT3 steps in and takes action to fill that need for our community.”

KEYT3 offered a Spanish simulcast before 2006, but it was discontinued.  The station will release details about the simulcast relaunch in coming weeks.

 

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