Yahoo! says the site was created by and for bicultural Latinas to bring Hispanic women together to share insights and build a community.
“Shine reaches 3.57M U.S. Hispanics every month, more than any other Hispanic site,” says Javier Garcia, General Manager of Yahoo!’s U.S. Hispanic business. “By offering culturally-relevant original content in Shine produced by our bicultural editorial team we aim to form deep emotional connections with bicultural Latinas at an unprecedented scale.”
According to a Yahoo! Insights study on Minorities Online, bicultural Hispanics prefer a culturally targeted approach versus a language driven approach when surfing the web.
Yahoo! says it will continue to strengthen both Spanish-language content on Yahoo! en Español and program relevant English content for Latinos across Yahoo!’s leading media properties.