As a partner with the network, J-Lo and her production company, Nuyorican Productions, will collaborate closely on all creative elements, including programming strategy, production and marketing to help drive viewership to the network. She’ll also promote nuvoTV and work with the network to develop new content targeting the Latino audience.
The singer and actress will also work closely with nuvoTV’s distribution and advertising partners to help grow nuvoTV’s overall business.
The first Nuyorican produced project for nuvoTV will be a music special based on Jennifer Lopez’s current Dance Again World Tour.