Digital media company Terra has named Alfredo Pedroso Director of International Sales – Latam. He joins the team as part of Terra’s expansion efforts. He’ll report to Liz Sarachek Blacker, Chief Revenue Officer for Terra in the USA.
Pedroso will be responsible for developing and maintaining strategic advertising and sponsorship accounts, focusing on pan regional sales (Latin America) from the U.S.
Pedroso has more than 20 years of experience in global businesses, developing and executing multi-platform consumer experiences within the Automotive, CPG, Financial Services, Mobile, Technology, Alcoholic Beverages, Travel and QSR categories. He was most recently the client experience officer at Diego + Kbar + Partners where he focused on client management and business development.