Univision Communications Inc. and Internet Broadcasting (IB) have signed a multiyear agreement in which Univision Television Group (UTG) will license digital ad products and services from IB.
Under the terms of the deal, which kicks off on October 15, 2012, IB will provide its expertise in creative design and development of ad units, ad trafficking services, campaign management, ad products, digital sales training and support for all of UTG’s 62 owned-and-operated stations in the U.S. and Puerto Rico.
IB, which has worked with the Hearst and Post-Newsweek station groups, as well as newspapers and Turner, has provided a technological backbone for many local station Web sites. It’s now set to help Univision monetize inventory for digital outlets linked with its 62 owned-and-operated stations.
Univision doesn’t provide details on interactive revenues for its station group, but according to Media Post, the company saw interactive revenues come in virtually flat for the first 6 months of 2012 compared to 2011.