Joe continues to report to Dan Lovinger, EVP, Cable Ad Sales, NBC Universal and Diana Mogollon, General Manager, mun2. He is based in New York.
In his expanded position, he’s responsible for leading and executing the networks on-air sales and integrated marketing initiatives and teams. He’ll continue to develop and lead advertising and product integration campaigns that connect advertisers to mun2’s audience.
During his time at the bilingual network, he has developed sales programs such as Yo Sumo and Pepsi Musica network platforms for Pepsi, the I Love Jenni integration platforms for Toyota and T-Mobile, as well as integration platforms for Ford, GM and Valvoline across a number of mun2 programs.
Prior to joining mun2, Joe spent 2 years as Director of Sales and Marketing for Urban Latino Media Group, helping develop the syndicated television program Urban Latino TV, currently known as American Latino Television. Before that, he founded a theatre company called Vaso De Leche productions in 1994, working alongside many now known Latino actors (John Leguizamo, Benjamin Brat and Rosie Perez) and helped develop theatrical plays that related to Latinos in the U.S.
Joe was previously a national account executive for Telemundo and Cadena Radio Centro. He began his career at J. Walter Thompson in New York.