Telemundo today announced it has appointed Mike Rosen Executive Vice President of Ad Sales & Integrated Marketing. He’ll be based in New York and report to Jacqueline Hernandez, Chief Operating Officer.
He’ll be responsible for leading the network, cable and digital sales teams of Telemundo and mun2 overseeing all ad revenue generation, including Telemundo Media cross-platform sales initiatives and multiplatform integrated marketing solutions.
Rosen joins Telemundo from Starcom MediaVest Group, where he was President of Investment and Activation. He was previously President, Investment at SMG’s GM Planworks and has also held media negotiation positions at IPG’s GM Mediaworks and Atwood Richards. Before that, he was founder and Chairman of Baker Hill Media Services, an independent media services agency.