Univision Deportes adds new VP of marketing

Marco A. Liceaga has been named Vice President of Marketing and Promotions for Univision Deportes. He’ll be based in Miami and report to Juan Carlos Rodriguez, President of Univision Deportes.

In his new role, Liceaga will oversee all strategic marketing and brand building for Univision’s sports properties across all media platforms.

Liceaga joins Univision Deportes from Soccer United Marketing, the marketing arm of Major League Soccer, where he was Senior Director of SUM International. He was previously Marketing director for Major League Soccer and Soccer United Marketing.

Prior to SUM, he was a Broadcast and New Media manager at NFL International, overseeing the league’s media business out of the NFL office in Mexico.