Univision Communications has appointed Gustavo Ordóñez to the position of Sr VP of Programming Research. Based in Miami, he’ll report to both Alberto Ciurana, President of Programming and Content, and Elizabeth Ellers, EVP of Corporate Research.
In this role, Ordóñez will make programming and content recommendations for all of Univision’s platforms based on research regarding the preferences of Univision consumers. He will also work collaboratively across Univision to help drive new business by providing insights on ratings trends.
Ordóñez joins Univision from A&E Ole Networks Latin America, where he held several roles, most recently as SVP of Research and Strategic Planning.
He also worked as a Marketing Manager of New Media and Research for The Walt Disney Company, helping launch Disney Channel websites for Latin America. He was previously Marketing Manager for McDonald’s Corporation in Colombia, as well as an account manager for Coca-Cola Colombia.