In the new role, Cruz will oversee the day-to-day operations for the South Florida station, including business development, production, local promotions, programming, finance and administrative duties.
In December of 2012, WGEN-TV became a MundoFox affiliate, after the newly launched network broke off an initial deal with América TeVe to carry its signal.
Cruz previously held various positions with WGEN-TV, including Director of Finance and Finance Manager, where he was responsible for the financial operations of the television station. Before WGEN, he was Finance Manager for Telemundo, where he managed financial operations for the production of non-scripted entertainment programming varieties and specials.