The Liga MX final broke records on Univision, making the Spanish-language net #1 in primetime among adults 18-34 and 18-49 on Sunday night.
Univision Deportes today announced that its live coverage of the Liga MX final featuring Club América vs. Cruz Azul delivered 4.5 million Total Viewers 2+, 2.6 million Adults 18-49 and 1.3 million Adults 18-34.
Airing live from Azteca Stadium in Mexico City, Mexico on Sunday, May 26 from 8:50 p.m. to 11:46 p.m. ET, the Liga MX final was Sunday’s highest rated primetime program, regardless of language, on all of broadcast television with Adults 18-49 and Adults 18-34. The match also made Univision the #1 broadcast network in primetime among Adults 18-34, beating ABC, CBS, FOX and NBC.
Univision Deportes holds the most media rights to the Liga MX, including Club América, and will welcome rights to the Cruz Azul and Chivas teams in July 2013.
This Sunday’s Liga MX final was the highest rated Liga MX match on any network ever among Total Viewers 2+. It also was the third highest rated Liga MX match on any network among Adults 18-49, trailing the America vs. Chivas SuperClásico on Univision that aired on March 18, 2007 and the Pumas vs. Chivas final on Univision on June 13, 2004. Breaking more records, the 2013 Clausura season was the highest rated season on Univision Deportes platforms since the 2007 Clausura season.
The Liga MX final on Univision outperformed all NBA playoff games featuring Memphis and San Antonio, the NASCAR Sprint Cup on FOX and all NHL playoff games, among other sports events last week, among Adults 18-49 and Adults 18-34. On the night, the Liga MX finale on Univision ranked as the No. 2 Sunday night program behind the NBA playoffs among Adults 18-49 and Adults 18-34.
In local markets, the Liga MX final made Univision the No. 1 broadcast station during the time period in the following markets:
- Among Total Viewers 2+ in Los Angeles, New York, Houston, Dallas and Phoenix
- Among Adults 18-49 in Los Angeles, New York, Houston, Dallas, Phoenix and Sacramento
- Among Adults 18-34 in Los Angeles, Houston, Dallas, Chicago, Phoenix and Sacramento