Telemundo Media announced today it has partnered with Vision Critical and Symphony Advanced Media (SymphonyAM), to create “Mi Telemundo” and “Tu Pulso Latino,” two custom insight communities that will measure TV, online, mobile and social media consumption and behaviors of bilingual Hispanic viewers.
In tandem with Vision Critical, Telemundo will develop a custom 5,000-member viewer community while integrating SymphonyAM’s portable cross- media tracking technology.
“Mi Telemundo” will target Spanish dominant Hispanic viewers and “Tu Pulso Latino” will target bilingual, millennial Hispanic viewers using automatic content recognition (ACR) data combined with survey-based responses, uncovering consumption trends via SymphonyAM’s patent-pending passive measurement technology that continuously runs in the background of the panelist’s smartphone, tablet or PC.
“Telemundo’s venture with these partners breaks new ground, providing us with real-time intelligence of our users across all four screens,” said Jacqueline Hernández, Chief Operating Officer, Telemundo Media in a statement.
Gregg Liebman, Telemundo Media’s SVP of Sales Strategy and Insights, Charles Buchwalter, President & CEO of Symphony Advanced Media, and Bruce Friend, President of Global Media Entertainment at Vision Critical will discuss cross-platform media measurement at the ARF Audience Measurement 8.0 conference in New York City on June 11.