In tandem with Vision Critical, Telemundo will develop a custom 5,000-member viewer community while integrating SymphonyAM’s portable cross- media tracking technology.
“Mi Telemundo” will target Spanish dominant Hispanic viewers and “Tu Pulso Latino” will target bilingual, millennial Hispanic viewers using automatic content recognition (ACR) data combined with survey-based responses, uncovering consumption trends via SymphonyAM’s patent-pending passive measurement technology that continuously runs in the background of the panelist’s smartphone, tablet or PC.
“Telemundo’s venture with these partners breaks new ground, providing us with real-time intelligence of our users across all four screens,” said Jacqueline Hernández, Chief Operating Officer, Telemundo Media in a statement.
Gregg Liebman, Telemundo Media’s SVP of Sales Strategy and Insights, Charles Buchwalter, President & CEO of Symphony Advanced Media, and Bruce Friend, President of Global Media Entertainment at Vision Critical will discuss cross-platform media measurement at the ARF Audience Measurement 8.0 conference in New York City on June 11.