Entravision Communications has added two new senior management positions to further strengthen its Luminar division, the company’s analytics and modeling provider focused on delivering U.S. Latino consumer insights.
Esteban Ribero has been appointed to Vice President of Luminar Analytics. He was most recently VP and Strategy Director at Leo Burnett/Lapiz and previously served as Latin America Brand Science Director at OmnicomMedia Group.
Rafael Hernández has been appointed to Vice President of Client Solutions, Luminar Audience Platform to lead the division in targeted ad buying. He was previously VP and Head of Multicultural Initiatives at Diligant and has held sales management positions at Audiensescience, Fox International Channels and Batanga.