Latino 96.3 is history. Effective Friday, Spanish Broadcasting System rebranded and relaunched the station as Mega 96.3FM (KXOL-FM- 96.3FM).
SBS says the new Mega 96.3FM station will benefit from a stronger signal and the image rebrand with Shakira, Romeo Santos and Enrique Iglesias. It will also leverage its multi-platform assets to create special events, national and local promotions and products by artists such as Shakira, Ricky Martin and other celebrities.
With the rebrand, Mega 96.3FM will also do some on-air talent changes, which will be announced soon.
Bill Shadorf, VP West Coast Market Manager of SBS, who last year jumped ship from Univision Radio, also present at the conference, assured the refeshing of the brand and format will help reach a wider variety of listeners.
SBS also owns Regional Mexican format station 97.9 FM La Raza.