Fusion announced it has signed an exclusive partnership with location-based social media management company Local Measure.
The network aims to create a fully immersive second-screen experience of its audience during the 2014 World Cup, providing social content directly from the stands of the stadiums across Brazil in real-time on Soccer.Fusion.net.
Fusion’s reporters and producers will have exclusive access to Local Measure’s alert service, which flags socially influential content published across a range of social media platforms including Facebook, Foursquare and Instagram.
This strategic partnership will help Fusion spot stories and memorable moments shared by passionate fans inside the stadiums.
Daniel Eilemberg, Fusion’s Chief Digital Officer points out “there will be thousands of smartphones capturing every moment of World Cup on and off the field,” and partnering with Local Measure will allow the network “to translate the excitement from Brazil to fans watching around the world in real-time…through the eyes of other fans.”
