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Sun Broadcast Group names Rivera SVP Digital Initiatives

July 3, 2014 by Veronica Villafañe

Edwin_Rivera_SearlesEdwin Rivera-Searles has left Cumulus Media Networks to take a new job as Sr. Vice President of Digital Initiatives for Sun Broadcast Group, Inc. He’ll continue to be based in New York City.

In his new role, Rivera will oversee development of Sun’s digital products, working closely with Sun’s current programming lineup to create innovative, interactive listener experiences while adding unique sponsorship opportunities for clients and agencies.

Rivera was most recently SVP of Advertising Sales for Cumulus Media Networks/Westwood One, where he oversaw the Talk & Hispanic business verticals.

He was previously Sr. VP, Advertising Sales for Citadel Media Networks. Before that, he was VP, New York Sales Manager Premiere Radio Networks, where he spent 10 years.

He has also held executive management roles with AMFM Radio Networks, CBS Radio Networks and Univision Television.

Sun Broadcast Group is a national broadcast network that provides sales representation, distribution and programming support to syndicators and radio networks.

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Filed Under: People, TV & Radio Tagged With: Edwin Rivera

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here

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