In addition to overseeing programming, production, promotions and operations for the Super 22 channel, he’ll develop distribution and content strategies for its national expansion alongside Meruelo Media’s entertainment production business unit.
Rodríguez will be based in Los Angeles and report to Otto Padrón, President of Meruelo Media.
Rodríguez is a 30-year industry vet, whose experience includes managing English and Spanish-language networks internationally and in the U.S.
Among his most recent roles, he was President and General Manager of the bilingual Qubo children’s network, a joint venture of Scholastic, NBC and ION Media.
He previously spent 10 years in various executive roles at Discovery Networks, including VP of Programming for Discovery Networks Latin America/Iberia, where he was responsible for Discovery Channel, Animal Planet, Discovery Kids and the BBC joint venture network People+Arts.
He was also Executive Vice President of Content for Discovery Networks International, and General Manager of the Travel Channel U.S., where he developed some of that network’s most successful and longest-running programming including Anthony Bourdain’s “No Reservations.”