Media Moves

Covering Latinos in the Media Industry

Telemundo LA and Miami #1 at 5 am

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Telemundo52-51-verticalTwo local Telemundo stations are celebrating top ratings after November sweeps.

Telemundo’s local station in Los Angeles ended the sweeps period with morning and afternoon newscast wins. KVEA-52 was #1, regardless of language in the adults 18-34 demo Monday-Friday at 5 and 6 am, outranking all other stations with morning newscasts, including Univision’s KMEX-34, KABC, KCBS, KNBC, KTTV and KTLA, according to Nielsen data.

This is the first time in the KVEA’s morning local newscasts lead the market in these time periods. The 5 and 6 am newscasts were also the most-watched by Spanish-language viewers in the Los Angeles market among Adults 18-49 and Adults 25-54.

“Noticiero Telemundo 52” at 5:30 pm, which was just launched on November 3, was the #1 newscast in the time period among Adults 18-49 and Adults 25-54. Its 6 pm newscast ranked #2 among Adults 18-49 and Adults 25-54, regardless of language, for the fifth consecutive month.

WSCV-51, Telemundo’s O&O in Miami also scored significant sweeps wins: #1 newscast at 5 am regardless of language, among Adults 18-34. It also scored at the top with its 5:30 and 6 pm newscasts, regardless of language, among the key demo groups Adults 18-49 and Adults 25-54.

“Noticiero Telemundo 51” at 11 pm remained the most-watched local newscast for 20 consecutive months, regardless of language, for Adults 18-49 and Adults 25-54.

Telemundo 52 Los Angeles details:

  • “Noticiero Telemundo 52” at 5 and 6 am (Mon-Fri) averaged a 0.5 rating for Adults 18-34 and averaged a 63% audience share among all other Spanish-language stations in the market in this time frame
  • “Noticiero Telemundo 52” at 5  and 6 am (Mon-Fri) averaged a 0.4 rating for Adults 18-49 and a 0.5 rating for Adults 25-54, with an average of 50% and 56%, respectively, audience share among all Spanish-language broadcast stations in the market in this time frame
  • “Noticiero Telemundo 52” at 5:30 pm (Mon-Fri) averaged a 0.8 rating for A18-49 and 1.0 rating for Adults 25-54 with a 26% and 27%, respectively, audience share in the time period
  • “Noticiero Telemundo 52” at 6 pm (Mon-Fri) averaged a 1.0 rating for Adults A18-49 and averaged a 28% audience share in the time period. It averaged a 1.2 rating for Adults 25-54 and a 26% audience share in the time period.
Source: NSI Los Angeles Live+3 November 14 Sweep Period (October 30-November 26) time period and program average rating and impressions (000). Stations with morning local newscasts at 5AM and 6AM in Spanish include KVEA and KMEX and in English include KABC, KCBS, KNBC, KTTV and KTLA. “Noticiero Telemundo 52” at 5AM and 6AM ratings reported using Monday-Friday 5AM-7AM average. 5:30PM news ranked against stations with newscasts airing Monday-Friday between 5PM-6 PM including KRCA, KWHY, KABC, KCBS, KNBC, KTTV. Stations with early newscasts at 6PM include KVEA, KMEX, KAZA, KABC, KCBS, KNBC and KTLA. Share based on ratings among KVEA, KMEX, KFTR, KRCA, KWHY, KAZA.* 

Telemundo 51 Miami-Fort Lauderdale details:

  • “Noticiero Telemundo 51” at 5 am (Mon-Fri) ranked #1 among all newscasts in the market regardless of language, for Adults 18-34. It averaged a 0.3 rating and 37% audience share.
  • “Noticiero Telemundo 51” at 5:30 pm (Mon-Fri) ranked #1 among all newscasts in the market, regardless of language, averaging a 1.3 rating and 32% audience share for Adults 18-49 and a 1.6 rating and 28% audience share for Adults 25-54.
  • “Noticiero Telemundo 51” at 6 pm (Mon-Fri) secured the top spot among all newscasts in the market, regardless of language, for Adults 18-49 and Adults 25-54 and averaged 1.9 and 1.6 ratings, respectively.
  • “Noticiero Telemundo 51” at 11 pm (Mon-Fri) averaged a 2.0 rating for Adults 18-49 and a 2.5 rating for Adults 25-54.

Source: NSI Miami-Ft. Lauderdale November, 2014 Sweep Period (October 30-November 26). All News programs are based on Program Average Live+3 Ratings. Note: 20 consecutive sweeps for “Noticiero 51 at 11PM” is based on the April 2013-November 2014 ratings sweep periods. Monday-Friday 11PM-11:30PM Late News Program based on Program Averages among A18-49 and A25-54.*

* Nielsen data provided by Telemundo.

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Comments

  1. This ratings battle is like big like KVEA 52 number 1 at 5am and 6am and 5:30pm but KMEX has morning that hard because they beat them at 6PM and primetime 8 to 11PM now KVEA beating them at 5:30PM is normal because it the only spanish-language station newscast at 5:30 along with 14 other markets. KMEX at 6P beats them as number 1 while KVEA is number 2. To Miami WSCV has really been beating the cheap out of Univision23 WLTV is normal and like I said for KVEA so for WSCV it normal there win at 5:30PM cause again only newscast in Spanish at that timeslot and at 5:30PM of course since November of last year it reached number one #1 6PM and 11PM so that normal