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Univision #1 in primetime in 18-49 demo in LA, Houston, Dallas

December 4, 2014 by Veronica Villafañe

Univision logoNovember sweeps results show Univision broadcast stations in Los Angeles, Houston and Dallas ranked #1 ahead of ABC, CBS, FOX and NBC among Adults 18-49 in primetime, according to Nielsen data.

KMEX-34 in Los Angeles, KXLN-45 in Houston, KUVN-23 in Dallas and KTVW-33 in Phoenix delivered the No. 1 late local newscast among Adults 18 – 49.

Additional Local Market Highlights during the November 2014 sweep period:

Primetime – No. 1 broadcast station among:
· Adults 18-49 in Los Angeles, Houston and Dallas
· Adults 18-34 in Los Angeles, Houston and Dallas

Total Day – No. 1 broadcast station among:
· Adults 18-49 in Los Angeles and Houston
· Adults 18-34 in Los Angeles, Houston, Dallas and Phoenix

Early Local News:
KMEX-34 in Los Angeles was most watched early local newscast in the country among Adults 18-49.

Univision stations delivered the No. 1 early local newscast among
· Adults 18-49 in Los Angeles, Houston, Dallas and Phoenix
· Adults 25-54 in Los Angeles, Houston, Dallas, San Francisco and Phoenix

Late Local News – No. 1 among:
· Adults 18-49 in Los Angeles, Houston and Dallas
· Adults 25-54 in Los Angeles, Houston and Dallas

Source: Nielsen, NSI, Nov14 (10/30/14-11/26/14). Early local news is defined as a local newscasts with 6 p.m. ET/PT start time; 5 p.m. CT/MT start time. Late local news is defined as a local newscasts with 10/11 p.m. ET/PT start time; 9/10 p.m. CT/MT. Includes regular newscasts only. Primetime is defined as ABC/CBS/NBC/IND/UNI/UMA/TEL/AZA/MFZ/ETV Mon-Sat 8-11 p.m./Sun 7-11 p.m. ET/PT (Mon-Sat 7-10 p.m./Sun 6-10 p.m. CT/MT) and FOX/CW Mon-Sat 8-10 p.m./Sun 7-10 p.m. ET/PT (Mon-Sat 7-9 p.m./Sun 6-9 p.m. CT/MT). Total day defined as Mon-Sun 6 a.m.-2 a.m. Rankings based on average impressions. Most watched station in the country based on average impressions across all LPM markets. Live+SD.*

Data provided by Univision.

Filed Under: People Tagged With: November sweeps 2014, Univision

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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