Torres promoted to Digital Media Director at AP

The Associated Press has promoted Claribel Torres to Director, Digital Media & Entertainment. She was most recently Manager, Video Business Development, a role she’s held since joining AP in 2008.

With this promotion, she becomes the first Latina director of a business enterprise within AP.

In her new role, she’ll be responsible for developing AP’s digital and entertainment platforms. She’ll be managing business relationships with Netflix, Warner brothers, Hulu and other content creators.

She’ll also start building business relationships with documentary producers, as well as developing AP’s co-production initiatives, as the company looks to find new ways to work in the content creation market.

Before joining AP, Claribel was Business Development manager of North Americas for Independent Television News (ITN Source).

She has also worked as an account executive with ABC News, and in archive and production support with Fox News Channel.