Entravision Communications has promoted María López-Knowles from Chief Marketing Officer of its Pulpo Media business unit to the newly created position of CMO of Entravision. She’ll report directly to Chairman and CEO Walter F. Ulloa.
In her new role, she’ll lead Entravision’s integrated marketing across the company’s radio, television and digital properties.
López-Knowles was previously a Pulpo Advisory Board member and joined Pulpo Media full time in August 2013 as CMO in charge of Marketing and Sales Planning.
She was previously President of GlobalHue Latino, a multicultural agency. Before that, she was at McCann Worldgroup (an Interpublic Company), where she founded and led a division of its MRM (McCann Relationship Marketing) Unit, exclusively focused on targeting acculturated Hispanics digitally.
Entravision’s Pulpo division is a data-driven platform offering hyper-specific segmentation, personalized messaging, programmatic execution and in-depth analytics to marketers using proprietary technology.