In her new role, she’ll lead Entravision’s integrated marketing across the company’s radio, television and digital properties.
López-Knowles was previously a Pulpo Advisory Board member and joined Pulpo Media full time in August 2013 as CMO in charge of Marketing and Sales Planning.
She was previously President of GlobalHue Latino, a multicultural agency. Before that, she was at McCann Worldgroup (an Interpublic Company), where she founded and led a division of its MRM (McCann Relationship Marketing) Unit, exclusively focused on targeting acculturated Hispanics digitally.
Entravision’s Pulpo division is a data-driven platform offering hyper-specific segmentation, personalized messaging, programmatic execution and in-depth analytics to marketers using proprietary technology.