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Estrella TV set to launch in Sacramento

Liberman Broadcasting is partnering with Hearst-owned MyNetworkTV affiliate KQCA to launch Estrella TV in Sacramento.

The 24-hour Spanish-language network will be available on multicast channel 58.3.

As part of the Estrella TV Sacramento launch, KQCA is expanding its promotions team to include several Spanish-speaking members, who will focus on engaging with the community at local Hispanic events.

The launch date is set for June 1.

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