Univision Communications Inc. (UCI) today announced the hiring of Sameer Deen as SVP, Univision Digital and the promotion of Roberto Ruiz to EVP, Strategy and Insights.
Deen will be based in Miami and report to Isaac Lee, President of News and Digital for UCI and CEO of Fusion.
Deen will be responsible for establishing and leading the digital strategy to reach new audiences by enhancing the user experience across UCI’s growing digital and mobile portfolio and expanding digital offerings.
He joins Univision Scripps Networks Interactive (SNI) where, as SVP of Multiplatform Distribution and Strategy for, he led digital video distribution efforts.
He was previously SVP of Corporate Development for the company. Earlier in his career he was Director, New Media for NBC Universal and Director of Financial and Strategic Planning for NBC Universal Networks.
Ruiz will remain based in New York and continue to report to Kevin Conroy, Chief Strategy & Data Officer and President, Enterprise Development.
Before joining UCI in 2008 as VP of Strategy & Insights, Ruiz was the founder and president of Consumer Contacts, a consulting firm specializing in Hispanic marketing and was Managing Director for La Agencia de Orci.
He was also a founding partner at The Vidal Partnership, a Hispanic ad agency in New York.