The campaign was conceptualized in-house as part of a collaborative effort by LATV’s creative team that included Daniel Vélez, Luis Cárdenas, Lina Cordero, Armandina Cueva, and Humberto Guida.
“We have been brainstorming for a few months and decided that LATV brings a unique accent, an attitude to all its programming,” says COO Luca Bentivoglio.
According to Bentivoglio, the creative team’s goal was to harness that “accent” and attitude to highlight how the network “reaches the Latino millenials in a unique way.”
The campaign will launch on September 14, set to coincide with Hispanic Heritage Month. It will feature short-form segments and vignettes that highlight the stories found on LATV Networks and its subsidiaries American Latino TV and LatiNation, such as Wáchale- Comedy Con Acento, MíVox- Profiles Con Acento, L-Flíck- Movies Con Acento, Rókale – Music Con Acento, Ráw- Streetlife Con Acento and more.