Rico Martinez has been named Senior Vice President, Creative, Endemol Beyond USA, the digital network division of Endemol North America.
He now oversees all programming initiatives for Endemol Beyond USA.
Martinez, who originally joined Endemol Beyond USA as Chief Programming Officer in 2014, recently oversaw the launch of ICON, Endemol Beyond’s worldwide premium lifestyle network. He is currently overseeing development for Endemol Beyond USA’s upcoming launch of Smasher Network, a digital-first eSports and gaming network.
Prior to joining Endemol, he worked in programming development for Maker Studios, where he developed several series including “In Transition,” a scripted comedy starring comedian/actress Margaret Cho, and “Oh, You Pretty Things!,” a scripted drama in conjunction with Nylon TV about 20-something musicians, artists and fashion bloggers trying to make it in Los Angeles, starring Francesca Eastwood.
Martinez has written, executive produced and directed shows for MTV, VH-1, WB, NBC, Fox, Oxygen, CMT, A&E, WE tv, Lifetime and History Channel.
