“El Señor de los Cielos” finished strong on Monday night, averaging 2,958,000 total viewers and 1,788,000 adults 18-49, according to Nielsen.
Starring Rafael Amaya, the finale ranked as the #1 Spanish-language broadcast network program in its time slot, and outperformed English-language networks at 10pm including CBS and ABC, among Adults 18-49 and Adults 18-34. During its full run, the third season of “El Señor de los Cielos” averaged 1,459,000 among adults 18-49, an increase of +13% vs. Season two (1,295,000), and was the #1 program in its time slot among adults 18-34, regardless of language.
Locally, the final episode of the series ranked #1, regardless of language, in its time period in Miami with total viewers and adults 18-49, and also ranked as the #1 Spanish-language program in its time period among total viewers and adults 18-49 in Los Angeles, New York, Chicago, Houston, San Francisco, Phoenix, Denver and Philadelphia. It also ranked as the #1 Spanish-language program in its time period among adults 18-49 in Dallas.
On the digital front, the finale was the #1 Spanish-language show on Twitter with over 5,100 tweets, and #1 most-social show on Facebook, among Hispanic networks, triggering a total of 160,000 user engagements. The finale generated over 222,000 video streams on finale night. Season three of “El Señor de los Cielos” ranks as Telemundo’s most digital series, reaching over 3,800,000 unique users across all digital platforms.
The premiere “Señora Acero” ranked as the #1 Spanish-language primetime program among adults 18-49, averaging 1,410,000. It also averaged 2,434,000 total viewers, according to Nielsen.
Starring Blanca Soto, the super series reached a cumulative audience of 1,763,000 adults 18-49 and 3,093,000 total viewers on premiere night. “Señora Acero” was the #1 Spanish-language primetime program among adults 18-34, averaging 710,000. It also outperformed ABC’s “Dancing with the Stars” and CBS’ “Limitless,” during the 10pm hour, among adults 18-34.
Locally, in its time slot, “Señora Acero” ranked as the #1 program among adults 18-49, regardless of language, in Los Angeles, Houston and Phoenix; and in Miami among adults 18-49 and total viewers. The premiere also ranked as the #1 Spanish-language program in its time slot among adults 18-49 and total viewers, in San Francisco and Philadelphia.
On the digital front, promotion for the “Señora Acero” premiere reached 8.1 million global Facebook users. It was the #1 most social show on Facebook among Hispanic networks, triggering a total of over 100k user engagements, +31% vs. season one, and ranked #1 in primetime shows among Hispanic networks with over 6k tweets, +12% vs. season one. Telemundo’s first-ever live stream of a premiere generated over 20k global livestreams across Periscope, YouTube and Telemundo.com.
Source: NPM, L+SD, 9/21/15. Ranking against competition based on Live+SD, M-F 10-11pm strict daypart excluding specials, A18-49 and A18-34 (000), 4/21/15-9/18/15. NSI, L+SD, 9/21/15, ranking based on preliminary Mon 10-11pm ET/PT, 9-10pm CT/MT impressions among TEL, UNI, UMA, AZA, ETV, MFX, ABC, CBS, FOX, NBC & CW. Digital: Adobe Analytics, US Only; 9/21/15. Social: ListenFirst Media, US Only, 9/21/15. Digital: Adobe Analytics, US Only; 4/21-9/21/15.
Source: NPM, L+SD, 9/22/15, reach based on NPM fast program cume, 6+ min qualifier. NSI, L+SD, 9/22/15, ranking based on preliminary 10-11pm ET/PT, 9-10pm CT/MT impressions among TEL, UNI, UMA, AZA, ETV, MFX, ABC, CBS, FOX, NBC & CW. Adobe Analytics, US Only; 9/22/15; ListenFirst Media, US Only, 9/22/15; Shareablee; Periscope API, Youtube Analytics.