The series, inspired by the life of Celia Cruz, averaged 1,802,000 total viewers and 690,000 adults 18-49.
Locally, the premiere ranked as the #1 program in its time period, regardless of language in Miami, among total viewers and adults 18-49, and also ranked as the #1 Spanish-language program in its time period, among total viewers and adults 18-49 in New York.
For the first time ever, Telemundo made the initial three episodes of “Celia” on digital platforms prior to the linear premiere.
On Facebook, the first episode gathered a total of 993,238 views, while Video on Demand and Telemundo Now resulted in over 177,000 views with the first three episodes. On social media, promotion for the premiere reached 2.3 million global Facebook users.
The cast includes Jeimy Osorio and Modesto Lacén as the young Celia Cruz and Pedro Knight, with the introduction of Aymée Nuviola and Willie Denton playing the couple in their later years.
“Celia” is a production of Fox Telecolombia and RCN licensed to Telemundo. The series was directed by Victor Mallarino and Liliana Bocanegra, with Nelson Martínez as executive producer and a screenplay based on a script by Andrés Salgado and Paul Rodríguez.
Update 10/15/15:
The second episode of the bio-musical series “Celia” increased +30% (898,000 vs. 690,000) among adults 18-49 and +16% among total viewers (2,093,000 vs. 1,802,000) versus premiere, according to Nielsen.
Episode 2 ranked as the #1 Spanish-language program in its time slot among total viewers. Locally, it ranked as the #1 program in its time period, regardless of language, in Miami among total viewers and adults 18-49, and in Houston among adults 18-49.
The series’ second episode also ranked as the #1 Spanish-language program in its time period among total viewers and adults 18-49 in New York.
“Celia” is Telemundo’s first project under the network’s bio-musical genre, specifically programmed for the US Hispanic market.
Source – Day 1:
NPM, L+SD, 10/13/15, reach based on NPM fast program cume, 6+ min qualifier. NSI, Live+SD, 10/13/15, Ranking based on impressions for 8-9 pm ET/PT & 7-8 pm MT/CT among TEL, UNI, UMA, AZA, ETV, MMX, ABC, CBS, FOX, NBC & CW. Adobe Analytics, US Only; 10/13/15; Source: ListenFirst and Shareablee, 10/13/15. Adobe Analytics and YouTube Analytics, US Only; 9/18-10/13/15; Facebook Insights, Global; 10/13/15
Source – Day 2:
NPM, L+SD, 10/14/15, Persons 2+ rank based on impressions for 8-9 pm strict daypart. NSI, Live+SD, 10/14/15, Ranking based on impressions for 8-9 pm ET/PT & 7-8 pm MT/CT among TEL, UNI, UMA, AZA, ETV, MMX, ABC, CBS, FOX, NBC & CW.