In her new role, she’ll spearhead the strategic development and execution of all brand and off-air marketing initiatives, oversee consumer marketing and supervise nationwide events and the network’s media buys. She’ll also oversee developing marketing partnerships across the NBCUniversal brands.
Figueroa was previously VP of Marketing for Sony Pictures Latin America and Brazil, responsible for driving brand awareness, growth, engagement and consumer experiences for Sony Pictures Television Networks.
Prior to Sony Pictures Entertainment, she spent 9 years at Yahoo! Inc., as Head of Consumer Marketing for Latin America and U.S. Hispanic Markets and Product Marketing and Online Community Manager for Yahoo! Answers.