Ayan Valle has been promoted to Vice President, Digital & Social Partnerships – the same day NBCUniversal Telemundo Enterprises’ Digital and Emerging Business division announced the launch of Co-Lab, a new social native strategic unit focused on engaging millennial audiences through social content and native video experiences.
Valle will lead the new unit and will be responsible for developing and executing the social native video strategy across the NBCU Telemundo Enterprises portfolio, in partnership with top brand marketers and agencies. He’ll continue to be based in Miami and report to Borja Perez, SVP, Digital & Social Media.
According to Telemundo, Co-Lab will engage ‘Generation M’ (millennial, mobile, multicultural) and ‘Generation Z’ through the co-creation of social video content that will provide native experiences for mobile users anchored on brand strategies and leveraging the companies’ 60 million social fans and followers.
Valle was previously Director of Digital & Social Media for Telemundo. Before that, he was Account Supervisor at Zubi Advertising.