Univision Digital has launched a new initiative called Univision Beta aimed at accelerating digital innovation within the company and expanding audience reach through emerging digital and social platforms.
Created as part of a 3-year collaboration agreement between Univision Digital and MIT’s Media Lab announced last year, Univision Beta will function as an in-house innovation lab housed at Newsport in Miami.
Initial projects already under way are focused on expanded coverage of the 2016 presidential elections via platforms like Snapchat, Purpole and Slack.
Carlos Martínez de la Serna, Univision’s Director of Digital Innovation, will lead Univision Beta.
Martínez de la Serna is the co-founder of the nonprofit news startup porCausa and a member of the team that launched the mapping platform CartoDB.
Before joining Univision, he worked at First Look Media in San Francisco. He previously spent over a decade as a reporter and editor at Spain’s newspaper El Mundo.
José Zamora, Univision News’ VP of Strategic Communications will also play a leading role in the Univision Beta team.