Entravision has launched its first interactive mobile app for the nationally syndicated radio show “El Show de Erazno y la Chokolata.”
Available since January 26, but only officially announced yesterday, the ad-supported app app has generated 100,000 downloads.
All aspects of the radio have been turned into interactive pieces of content that fans can engage with via the app, allowing the audience to connect with the show in real time through a visually shared experience.
App listeners can now watch videos, enter contests, send voice messages, participate in polls and surveys, view social posts, browse photos and instantly respond to Erazno’s live calls to action.
Entravision partnered with Clip Interactive to create the app, which also has a series of creative and dynamic features for advertisers.
The company will have access to Clip’s analytics dashboard, which includes customized reports regarding listener downloads, interactions, demographics and overall engagement with the app, providing Entravision’s Marketing Solutions team with actionable insights to guide their advertising partners’ spot choices.