Categorized | TV & Radio

February sweeps give Univision and Telemundo local news wins

Univision-TelemundoUnivision and Telemundo both scored ratings wins in several top local markets during February sweeps. But Miami is where the battle between the rivals is most intense.

Since Univision 23 broke Telemundo 51’s one-year winning streak at 6 pm in October, the station’s newscasts have continued to show a steady performance and made some audience gains.

The pressure to win in the market is such that Univision 23 and Telemundo 51 both claim to be #1 at 6 pm in February among Adults 18 to 49 and Adults 25 to 54.

The stations actually tied with a 1.5 rating at 6 pm.

While Telemundo 51 announced a win at 11 pm, it did so among Adults 18 to 34. Univision 23 boasted a win at 11 pm among Adults 18 to 49 and Adults 25 to 54, but that number is inflated to include viewers of the newscast’s simulcast on UniMás. (Univision won’t provide ratings data without the simulcast numbers.)

Univision is #1 in early morning among Adults 18 to 49 and Adults 25 to 54, while Telemundo 51 holds on to a solid win at 5:30 pm, outranking all other stations in the market regardless of language among Adults 18 to 49 and Adults 25 to 54 for the past 16 consecutive months.

In other markets, Univision is #1 in early local news among:

* Adults 18 to 49 in Los Angeles, New York, Houston, Dallas and Chicago.
* Adults 25 to 54 in Los Angeles, New York, Houston and Dallas

In late local news Univision reports being #1 (including UniMás simulcast) among:

* Adults 18-49 in Los Angeles, New York, Houston, Dallas and Phoenix
* Adults 25-54 in Los Angeles, Houston, Dallas and Phoenix

Telemundo newscasts were #1 in the following markets:

Los Angeles: from 5 to 6 pm, regardless of language, among Adults 18 to 34

Philadelphia: at 5:30 PM among Adults 18 to 34, Adults 18 to 49 and Adults 25 to 54 and 6 pm among Adults 18 to 34 and Adults 18 to 49

Boston: among Adults 18 to 34, Adults 18 to 49 and Adults 25 to 54 at 11 pm

Denver: among Adults 18 to 34, Adults 18 to 49 and Adults 25 to 54 at 5 PM

Telemundo-provided Nielsen ratings data:
Source: NSI Miami-Ft. Lauderdale February 2016 sweeps (February 4, 2015 – March 2, 2016) Live+3 Ratings Feb 3 – 26, 2016 Live+SD Ratings Feb 27 – March 2, 2016. Station rankings are based on Ratings to 1 decimal point. All News programs are based on Program Average Ratings airing in the Time periods stated and only on those stations airing those new programs stated. All Primetime, Early Fringe and Sign-on to Sign-Off dayparts are based on Time Period Ratings among all 13 broadcast stations in the Miami DMA including: WSCV, WLTV, WFOR, WPLG, WTVJ, WSVN, WBFS, WSFL, WGEN, WFUN, WJAN, WAMI and WSBS
Source: NSI Phoenix, Los Angeles, Philadelphia, Boston, Denver February 2016 sweeps (February 4, 2015 – March 2, 2016) Live+SD Ratings Feb 3 – March 2, 2016. Station rankings are based on Ratings to 1 decimal point. All News programs are based on Program Average Ratings airing in the Time periods stated and only on those stations airing those new programs stated.
Univision-provided Nielsen ratings data:
Source: Nielsen, NSI, February 2016 Sweep (02/04/2016-03/02/2016). Early local news is defined as local newscasts with a Mon-Fri 6 p.m. ET/PT start time; Mon-Fri 5 p.m. CT/MT start time. Late Local News is defined as local newscasts with a Mon-Fri 10/11 p.m. ET/PT start time; Mon-Fri 9/10 p.m. CT/MT. Includes regular newscasts only. Primetime is defined as ABC/CBS/NBC/IND/UNI/UMA/TEL/AZA/MFZ/ETV Mon-Sat 8-11 p.m./Sun 7-11 p.m. ET/PT (Mon-Sat 7-10 p.m./Sun 6-10 p.m. CT/MT) and FOX/CW Mon-Sat 8-10 p.m./Sun 7-10 p.m. ET/PT (Mon-Sat 7-9 p.m./Sun 6-9 p.m. CT/MT). Total day defined as Mon-Sun 6 a.m.-2 a.m. Rankings based on impressions. Univision Late News includes simulcast on UniMas stations in the markets. KMEX in Los Angeles includes UMEX on Time Warner Cable. Most watched newscasts in the country based on impressions across 25 LPM markets. Live +SD

This post was written by:

- who has written 4807 posts on Media Moves.

I'm an Emmy award-winning journalist, who's worked as an on-air reporter in Spanish and English-language television news. I've worked for Univision, Telemundo, CNN en Español and Los Angeles Fox and UPN stations before diving into a convergence model at the San Jose Mercury News. I have also held management positions in the online digital sphere - first as Managing Editor of IntersectionsSouthLA.org, followed by a role as the West Coast Web editor for impreMedia. I was president of the National Association of Hispanic Journalists from 2004 to 2006. I am also a freelance writer, reporter and producer. I founded Media Moves in June of 2007.

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Veronica Villafane

I'm an Emmy award-winning journalist, who's worked as an on-air reporter, anchor, writer and producer for Spanish and English-language television, including Univision, Telemundo, CNN en Español, Fox 11 News in Los Angeles and the San Jose Mercury News, later becoming a digital media manager. I write about Hispanic media and entertainment as a regular contributor to Forbes and also freelance as an editor, reporter and producer for other media outlets. I'm a former president of the National Association of Hispanic Journalists, inducted into the Hall of Fame in August of 2016.
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