Hoping to increase its effectiveness in reaching “Generation M – mobile, multicultural, millennials,” Telemundo today announced it has forged digital alliances with content creators Mashable, Buzzfeed, Vox, Tastemade, and Wise Entertainment.
Peter Blacker, EVP of Digital Media and Emerging Businesses for NBCUniversal Telemundo Enterprises, announced a series of digital initiatives with its new partners this morning during a pre-Upfront presentation to the press.
Among its plans:
- Expansion of its #elPulso vertical to include a weekly Facebook Live show, hosted every Wednesday by social influencer Christian Acosta. The series will review the latest technology social chatter among Latinos and highlight the most viral trends. Telemundo teamed with Mashable to launch #elPulso in December of 2014.
- Collaboration with Buzzfeed on the short-form English-language digital telenovela “Much Ado About Nada.” The weekly series, which aims to target “Hispanic millennials who increasingly consume media on mobile devices and social platforms,” will run on Buzzfeed and Telemundo networks.
- In partnership with Tastemade, co-creation of DELI, a food-centric digital and social experience that will feature recipes in English and Spanish, as well as videos developed for Snapchat Stories and other social platforms.
- Launch of mobile first sports content site in partnership with Vox. The site will use existing content from Vox-owned sports property SB Nation and Telemundo Enterprises, plus new original content that will initially focus on Russia 2018, FIFA World Cup Qualifiers and upcoming Liga MX and NFL seasons.
Additionally, Fluency Productions will be working on two new multiplatform feature films set to debut in 2017. The first, “Fat Camp,” will follow fitness enthusiast Hutch Daley as he teams up with a group of young misfits at a fat camp. The second is a co-production with Wise Entertainment, the production company responsible for the Emmy-nominated Hulu hit “East Los High.”