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Univision upfront focuses on partnerships & soccer Saturdays

May 18, 2016 by Veronica Villafañe

Univision upfront 2016Besides presenting a slate full of novelas and partnerships with Netflix and AOL, Univision emphasized its upcoming Saturday night lineup during its upfront.

The network will be filling the “Sábado Gigante” void with “Sábado Futbolero” – six hours of Mexican League soccer.

One of the biggest announcements during Univision’s upfront was a partnership with Netflix that will allow the network to air some of its original shows and to co-produce a series about “El Chapo.”

The company also highlighted its new partnership with AOL to provide automated programmatic TV ad buying, starting in the fourth quarter of 2016.

Through the ONE by AOL: TV self-serve module, advertisers will be able to access premium TV inventory while viewing real-time audience attributes beyond traditional TV buying metrics, allowing them to better plan, purchase, and measure their TV ad investments.

Promoting its entire portfolio of networks, the company divided and presented its programming in four categories: sports, comedy, music and drama.

Univision Deportes President Juan Carlos Rodríguez announced 6-hour Liga MX block “Sábado Futbolero.” Courtesy Univision)
Univision Deportes President Juan Carlos Rodríguez announced 6-hour Liga MX block “Sábado Futbolero.” Courtesy Univision)

Here’s Univision’s 2016-17 programming line-up:

COMEDY

Sitcoms “40 y 20” and “Super X”

SPORTS

“Sábado Futbolero,” consisting of six hours of Liga MX games, as well as sports documentaries, including “La Otra Mirada,” in which Hispanic America’s most popular stars tell the stories behind their favorite sports moments.

MUSIC

Jenni Rivera biopic “Su Verdadero Nombre Era Dolores;” “Canción de Mujer,” a talent competition looking discover the next great female singer in the Regional Mexican music genre; and the second season of “La Banda.”

DRAMA

The Televisa telenovela pipeline will bring about 15 productions for the new season, including “Mujeres De Negro,” “Tres Veces Ana,” and “El Príncipe.”

Filed Under: TV & Radio Tagged With: 2016 upfront, Univision

Reader Interactions

Comments

  1. Dameculo Moreno says

    May 20, 2016 at 5:25 AM

    GARBAGE

  2. AH says

    May 24, 2016 at 10:42 AM

    When is Univision going to serve the greater Latino community and not just Mexico, Mexico, Mexico?…They only seem to remember the rest of us when they need our support to cover their agenda, like the “go-vote” push they are doing right now.

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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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Veronica Villafañe, Editor & Publisher

Emmy award-winning journalist and former president of the National Association of Hispanic Journalists (NAHJ). Currently a reporter for Voice of America, she has worked as an on-air reporter, anchor, writer and producer for Spanish and English-language TV, print and online media, including Univision, Telemundo, Fox 11 News in L.A. and the San Jose Mercury News.

Hispanic media and entertainment contributor to Forbes.

Full bio here
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